The three colors of society

For centuries people believed that white represented purity while black represents evil.

We have come to see this differently; white is a blank and emotionless color. We consider it as such: when something is white, it is blank, so when a person seeks no knowledge, or has no opinion, they live in the white. To us, white represents the people in society who are simply blank, who simply don’t know.



Furthermore black is considered to represent death, evil, hate. Again, we do not see it as such. Black is a dominate color, it is powerful. To us it represents knowledge, the gathering of ideas and thoughts. Black signify’s the person who lives life with the aspect of wanting more, understanding more. A person who debates, wonders, and through all this looks for the answers. A person educated who lives with the notion that he or she has something to offer to the world.

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When you see a blank white sheet or paper with a black dot on it, will you notice the white sheet or black dot first?



In this logo, we have used three colors. Black, green and white.



The green part of the logo represents normality, nature. Nature is very average; we see it almost daily thus making it just apart of life. Nature is not produced nor helped, it just happens, the way of life some may say. The green part is nature, and how basic it is. We think of normality as nature, basic and happens because well it just does.